About Beloved
We are a Sexual Wellness Company for Women, Run by Women.
Hi, I’m glad you’re here. It’s me, Sara the Founder of Beloved. I created the company when I was moving into the "change of life" (as my Grandma Mabel used to call it) and my hormones were causing me all sorts of problems.
My trusted doctor, Dr. Brooke, helped balance my hormones. Yet I still felt uncomfortable at times. I searched for a product that would help with the dryness that I was experiencing personally as a middle-aged woman.
I’m quite particular about what I put on my skin. I use high-quality, high-end (i.e. expensive) skincare for my face. I wanted the same for the intimate parts of my body. So I started to do in-depth research to find a product. The product had to meet the following requirements:
Safe and made with high-quality, natural ingredients and absolutely nothing harmful or irritating
Packaged in a bottle that was discreet so I could leave it on my nightstand and travel with it without the worry of being embarrassed
Luxurious and high-end
Felt sensual and natural, not greasy or slippery
Wouldn’t stain my 1000 thread-count sheets
Was that too much to ask? Absolutely not.
To find out more about the alarming lubes I did find on the market (including some that are flammable and others that are being sold illegally), click here.
In my obsessive search, I didn’t find a single personal lubricant that was safe, healthy, discreet and high-end….
So I decided to make it myself.
With a tremendous amount of collaboration with our advisors, we created the first and only luxurious intimacy serum designed specifically for women of a certain age.
I made sure our lady lube met all of my requirements. Plus it turned out to be so nourishing that it can be used as a daily moisturizer. Think of it like a luxurious hydrating serum for the most sensitive, intimate parts of a woman’s body.
Along the way, our team has learned that there are millions of women of a certain age who aren’t being considered and well-served in the sexual wellness space. We’ve expanded our mission and product offerings to help women over 40 be loved with discreetness and class.
Because we are committed to the integrity and dignity of our product, we only them through our website and through carefully-vetted retail partners.
We’ve obsessively taken every detail into consideration and know you (and your lover) will adore it.
Sara, Founder & CEO
