When it comes to sensuality, age is merely a number. In fact, for many women, midlife ushers in a phase of self-discovery and reawakened desire that's like nothing that came before it.

There are days when we simply don’t want to have sex – we’re tired, we’ve had a really busy day, and there’s a lot of other stuff on our minds. But fear not! It's time to roll down our Spanx and get our sexy back.

Your relationship is a priority, and taking steps to make time for intimacy can help you maintain a healthy, loving connection. Remember, it's not just about crossing off another task on your list, it's about creating quality moments together. Here are some doable ways to make some shifts in your life so that you can actually have time for a little nooky with your man.

We used to think of sex as only serving two functions: making babies or for pure hedonistic pleasure that doesn’t have any real purpose. That’s not quite the case anymore. Just as we’ve evolved in many of our other cultural beliefs, we’ve progressed and opened our minds to the new data that shows sex is good for you - both body and soul.

Growing up in the 1970s and 80s (and particularly before), sex was a forbidden topic whispered about in hushed tones behind closed doors.

Recently, we’ve managed to shrug off many of society’s taboos around sex and female reproductive health. It doesn’t have to be so hush-hush and spoken of behind giggles or under whispered breath.

How did we get here? It’s a few things really…

You care about the skincare ingredients you put on your face and body because you know that what you put on your skin gets absorbed into your body. The same thing goes for products and ingredients we’re putting on and in our vaginas—even more so. Here’s a breakdown of the ingredients we use (and don’t use) in our Serum.

Let’s start here with two words: vacation sex.

We’re big fans of it. And who wouldn’t be? You and your man are taking dedicated time to relax and unwind together physically and emotionally.

So what better way to get the party started (AKA foreplay) than with a couples spa treatment?

Because our Luxurious Intimacy Serum & Personal Moisturizer is made mostly with organic aloe plus other good-for-you ingredients and it has a unique silky texture, it has many other safe and effective uses such as sunburn relief, shaving cream, massage oil and more. It’s a multi-purpose powerhouse.

Ever washed your face and then had it dry before you could put on moisturizer? Then you’ve felt that super tight, itchy feeling…not comfortable! The same thing can happen to your skin down there. Here’s what to do about it.

Just like we take care of our wrinkles with Botox and our graying hair with salon appointments, your romance can stay vibrant with a little effort and energy. That energy and effort are worth it because flirting is a powerful tool for building intimacy in your relationship.

Intentional time together, enjoying your partner’s company in the quiet of your own home can do wonders for reconnecting. Sometimes you just want to stay in…but nobody said staying in has to be boring! We’ve got some ideas to keep it interesting.

Many lubes on the market contain harsh ingredients that may throw off the delicate balance of your microbiome down there, killing healthy bacteria, causing irritation, yeast infections, and may contain ingredients linked to various cancers. Beyond all of this, quality products are a way to prioritize and invest in your pleasure.

Beyond all the good lovin’, traveling with your partner can create better communication and excitement. Having new, exciting experiences with your partner has been proven to bolster long-term satisfaction in couples. Setting aside time to focus on each other in a romantic location helps all of the above. Since the team at Beloved specializes in helping you turn up the spice in your romantic life, here are our top picks for your next getaway.

Curling up with a good book and improving your sex life aren’t two things you’d expect to go hand in hand. But they do. From understanding your body and sexual desire to letting your imagination run free with the lustful romances of classic novels, we’ve got a reading list that is sure to have something for everyone.

31% of all women will experience vaginal dryness.Some sources say it's even more than that. What all of us women can agree upon is that it's unbelievably uncomfortable and can be painful not only during sex but at any time of the day or night. It makes it hard to sit, stand and walk because of the soreness. It hurts.

For your safety and the health of your lovely lady parts, we recommend only using lube that has gone through the rigorous testing and clearance required by the FDA.  If a personal lubricant isn’t cleared, it could cause irritation, inflammation and infection—or worse—to you and your partner's body.

You wouldn't go to Amazon for a pair of black lace Kiki de Montparnasse panties. And you certainly wouldn't go to Walmart for a bra fitting and to buy a Lise Charmel bra. It's that exact reason that Beloved isn't sold in those places either.

I’m going to take you behind the scenes of what I learned about personal lubrication during the process of creating Beloved. I could not believe that I didn’t know some of these things as a 49-year-old woman who used this product. I was shocked and I feel compelled to share what I learned with as many women as possible.